In the United States, NBC Sports last year paid more than US$2.7-billion for a new six-year deal, according to reports, or more than US$450-million annually – up sharply from its previous six-year contract, which was valued at US$1-billion. Rights fees for the EPL have skyrocketed in a number of territories. The move is the splashiest yet in this country for fuboTV, a sports-oriented streamer offering a collection of standalone services that includes OneSoccer, MLB Network, and beIN Sports, along with a handful of its own proprietary channels. Fubo had already snapped up the Canadian rights last year to Serie A and Coppa Italia matches, which had been in DAZN’s portfolio. Less than three years ago, the brash new streaming service DAZN made a bold play for Canadian sports fans, snatching the rights to the English Premier League away from TSN and Sportsnet and declaring itself in a triumphal ad campaign to be “The New Home of Football.” Observers called DAZN, which is based in London and backed by billionaire Leonard Blavatnik, “the Netflix of sports,” for its global scale and promise to disrupt the traditional sports-media landscape.īut now the disruptor is getting disrupted, as another upstart in the Canadian market, New York-based fuboTV, is set to announce Thursday morning it has grabbed away those exclusive rights to EPL matches in a new three-year deal.
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